Art Direction

for Westwing

Visual Concept | Art Direction | Storytelling | Project Management

Westwing Birthday 2024

I am responsible for the visual concept and creation of one of Westwing’s most significant days of the year — our company’s birthday celebration. This involves creating captivating visuals and wordings that highlight our special deals and offerings, ensuring an engaging and festive experience for our customers.

Trend Topics

Introducing exciting and captivating topics on our website to engage our customers is heart of my work. By crafting visually appealing and dynamic content, I ensure that visitors are consistently intrigued and inspired by our offerings.

I led the creative vision for Westwing’s Fall Interior Trend Report, orchestrating a compelling visual narrative that highlights the season’s most captivating design trends. My role involved curating a cohesive aesthetic, overseeing the photography, and ensuring every element aligned with our brand’s sophisticated style.

Demonstrating my creativity in visualizing zeitgeist topics, I successfully blended „brat interior and geeky styles“ for Westwing’s Newsletter, capturing the essence of contemporary design movements. By integrating playful, rebellious elements with tech-inspired aesthetics, I crafted a unique visual experience that resonates with young audiences.

Westwing Collection Design Day

I am responsible for the visual concept and creation of all assets promoting our Westwing Collection products. My work ensures that each piece visually communicates the elegance and uniqueness of our exclusive line, enhancing brand identity and appeal.